Bookingbird allows you to set flexible pricing structures for your services, ensuring you can cater to different customer groups such as regular customers, members, students, or VIP clients. This guide will walk you through configuring pricing options and customer group discounts.
Understanding Pricing in Bookingbird
Pricing in Bookingbird is highly customizable, allowing you to:
Set standard pricing for all customers.
Offer discounted rates for specific customer groups.
Adjust pricing based on peak and off-peak hours.
Apply dynamic pricing strategies for demand-based adjustments.
Setting Up Pricing for Booking Options
Step 1: Navigate to Pricing Settings
Log in to your Bookingbird dashboard.
Go to the "Booking Services" tab.
Select the service you want to configure pricing for.
Click on the Pricing section.
Step 2: Define Base Pricing
Enter the standard price for a booking option.
Specify whether the price is per session, per person, or based on another metric.
If applicable, enable tiered pricing for different durations.
Step 3: Configure Customer Group Pricing
Click on “Add Customer Group Pricing”.
Select which customer groups receive discounts or special rates.
Define the adjusted price for each group.
Example: Members get a 20% discount, Students pay $5 less.
Save the changes to apply group-specific pricing automatically.
Advanced Pricing Options
Peak & Off-Peak Pricing
Set different prices for busy hours vs. low-demand hours.
Example: Higher rates for evening peak hours at a gym, lower rates for morning sessions.
Add-ons & Extras Pricing
Offer additional services for an extra fee (e.g., Equipment rental, premium service upgrades).
Customers can select add-ons during the booking process.
Dynamic Pricing
Adjust prices automatically based on demand (e.g., lower rates for last-minute bookings, higher rates for high-demand slots).
Managing Customer Groups
Step 1: Create Customer Groups
Go to Customer Management in your dashboard.
Click on “Create Customer Group”.
Name the group (e.g., VIP Members, Corporate Clients, Students).
Define eligibility criteria (e.g., Membership required, Verified ID for students).
Step 2: Assign Pricing to Customer Groups
Navigate to the Pricing Settings of a Booking Option.
Select the newly created Customer Group.
Enter the discounted price or alternative pricing for the group.
Real-world Example: Gym Membership Pricing
Standard Rate: $15 per session
Member Price: $10 per session
Student Price: $12 per session (requires student ID verification)
Peak Hour Pricing: +$5 for evening slots (5 PM – 9 PM)
Best Practices
Regularly review pricing strategies to stay competitive.
Use customer groups to reward loyal customers and members.
Adjust peak and off-peak pricing to optimize bookings and revenue.
Clearly communicate pricing structures on your booking page to avoid confusion.
Need Assistance?
If you have questions about setting up pricing and customer groups, our support team is available to guide you through the process!