Setting up strategic pricing models and offering early-bird discounts can significantly boost event attendance. Bookingbird allows you to configure multiple ticket prices, time-sensitive discounts, and special rates to optimize your event revenue.
Why Use Flexible Pricing & Early-Bird Discounts?
Encourage early bookings: Secure attendance early with limited-time discounts.
Maximize revenue: Offer tiered pricing based on demand.
Differentiate ticket categories: Provide VIP, general admission, and group discounts.
Control inventory: Limit ticket availability for exclusive pricing tiers.
How to Set Up Pricing for Events
Step 1: Open Your Event
Navigate to the Events tab in your dashboard
Create a new event or select an existing one to edit
Step 2: Define Ticket Categories
Standard Tickets: General admission, VIP, student discounts, etc.
Time-Sensitive Pricing: Early-bird, last-minute, or dynamic pricing.
Membership Pricing: Exclusive rates for members or loyal customers.
Step 3: Set Up Early-Bird Pricing
Enable Early-Bird Discount and specify the start and end dates.
Set a discount percentage or fixed price reduction.
Define a ticket limit for early-bird offers (e.g., first 100 tickets at a discounted rate).
Example Early-Bird Pricing Setup:
Ticket Type | Standard Price | Early-Bird Price | Early-Bird Ends |
General Admission | $50 | $40 | 30 days before event |
VIP Pass | $150 | $120 | 60 days before event |
Step 4: Assign Taxes & Fees (If Applicable)
Configure VAT or sales tax settings per ticket type.
Add optional service or processing fees.
Step 5: Save & Publish
Click Save & Publish to activate pricing.
Monitor ticket sales and adjust pricing strategies as needed.
Real-world Example: Concert Ticket Pricing
Event Name: Summer Music Festival 2024
Standard Ticket: $70
Early-Bird Ticket: $50 (limited to first 500 buyers, available until June 1st)
VIP Ticket: $150 with exclusive backstage access
Group Discount: 10% off for purchases of 5 or more tickets
Best Practices for Event Pricing
Announce early-bird pricing well in advance to drive early ticket sales.
Clearly communicate pricing tiers and deadlines on your booking page.
Limit early-bird tickets to create urgency and encourage fast purchases.
Need Assistance?
If you have questions about setting up event pricing and early-bird discounts, our support team is happy to assist!